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Kaleidoscope welcomes two new hires!
Kaleidoscope welcomes Matt Clemens as Design Director to the design department and Adara Ralston as Account Strategy and Planning to the account team! Full name: Matt Clemens Matt Clemens, Design...
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From Grass to Glass
Shake It Up How do you create a stand-out brand in a sleepy category? How do you get consumers to notice something new in a category they’ve dismissed as a commodity or one that lacks innovation? How...
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Actionable Consumer Research For Winning at Shelf
Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays? They made fun of them on a Seinfeld episode way back. Elaine’s boss saw one...
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Sustainable Packaging Design: 3 Things You Need to Know
SustPack2015, a sustainable packaging conference, put on by Smithers Pira and the Sustainable Packaging Coalition was held last week in Orlando, Florida. Bryan Shova, Industrial Design Director at...
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Bell’s Brewery Refresh: Sneak Peek
We are very excited to share a sneak peek into our Bell’s brand and packaging refresh, to be launched officially later this year! Working closely with Bell’s, our team strived to preserve the rich...
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Six Steps to “Happily-Ever-After” Partnerships
An inspiring vision built upon a robust strategy and delivered through brilliant creative and meaningful innovation, is a proven equation to achieve sustainable business growth and powerful...
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Avoiding Greenwashing By Designing With Intent
As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low...
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A Brief History Of Packaging Regulations
We all see on a daily basis consumer products with net weights, statements of identity and distribution statements. Who regulates the size, position, verbiage, readability, typography, claims and...
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